How B2B Marketers Can Enter the Circle of Trust

How B2B Marketers Can Enter the Circle of Trust

Buyer distrust of advertising and brand communications is one of the top challenges of our time for marketers. As TopRank Marketing’s Nick Nelson has shared, “trust is currency” and that trust is “arguably the most valuable currency in today’s B2B marketing environment.” Studies continue to show that business peers and experts have customer attention over […]

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Modern Marketing Blog Influencer Series: Account-Based Marketing and Social Media: A One-Two …

Modern Marketing Blog Influencer Series: Account-Based Marketing and Social Media: A One-Two …

Account-based marketing (ABM) can be one of the most powerful tools available for generating qualified B2B leads that result in significant revenue. But it requires knowing your target audience on a more granular level than in the past. Enter social media: Networks like LinkedIn and Twitter are rich sources of buyer interests and behavior and […]

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5 Loyalty Program Best Practices for Quick Service Restaurants

5 Loyalty Program Best Practices for Quick Service Restaurants

The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins. More and more restaurants are investing in loyalty programs that go beyond a simple “points for spend” model to differentiate their business and to retain and attract customers. To build long term loyalty, QSRs need to develop programs that drive unique value, deliver convenience, […]

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Facebook bans face mask ads to fight coronavirus price gouging

Facebook bans face mask ads to fight coronavirus price gouging

On Friday, Facebook announced that it would further attempt to limit coronavirus-related chaos on its platform by banning commerce listings and advertisements for medical face masks. “We’re monitoring COVID19 closely and will make necessary updates to our policies if we see people trying to exploit this public health emergency,” Facebook Director of Product Management Rob […]

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Daily Crunch: Jack Dorsey defends his work as Twitter CEO

Daily Crunch: Jack Dorsey defends his work as Twitter CEO

Twitter’s CEO defends himself from activist investors, Google takes additional coronavirus precautions and a fizzy drink maker raises $30 million. Here’s your Daily Crunch for March 6, 2020. 1. Twitter CEO’s weak argument why investors shouldn’t fire him Twitter CEO Jack Dorsey spoke yesterday at a Morgan Stanley conference, where he delivered remarks (also shared […]

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