Elevate B2B Marketing Podcast: Strategy & Authenticity in B2B Marketing with Luxy Thuraisingam

What can B2B marketers find at the intersection of strategy and authenticity in 2023, when both elements are playing greater roles than ever? Luxy Thuraisingam, vice president of global SMB and partner marketing at Cisco, knows the importance of both strategy and authenticity in B2B marketing — and how together they act as a force […]

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Webinar: How to build consumer trust in a cookieless world by Cynthia Ramsaran

Webinar: How to build consumer trust in a cookieless world by Cynthia Ramsaran

Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies.  Learn more by registering for and attending […]

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Microsoft Ads to launch UET Insights dashboard with new traffic data

Microsoft Ads to launch UET Insights dashboard with new traffic data

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: Session count. Popular pages. Device breakdown. […]

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Google Search of today won’t exist in 10 years, says DeepMind co-founder

Google Search of today won’t exist in 10 years, says DeepMind co-founder

Google will look much different in 2033 – where conversation is the interface rather than the search box. That’s according to Mustafa Suleyman, cofounder of DeepMind (which Google bought in 2014), in an interview on the No Priors Podcast. Why we care. ChatGPT, the new Bing and Google’s new Search Generative Experience are all huge signals […]

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