B2B Audience Building & Segmentation Best Practices Part 3: Real-Time and Predictive Data …

B2B Audience Building & Segmentation Best Practices Part 3: Real-Time and Predictive Data …

Building up your audience and then delivering the right messages to the various cross-sections of your audience is how you succeed in the modern marketing world. However, it can be confusing to determine how best to improve your efforts.  Oracle’s Marketing Maturity Model can help you determine where your organization is in developing its various […]

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Use Your Value Prop to Pivot: LIVE conversion optimization to help with marketing amid coronavirus

Use Your Value Prop to Pivot: LIVE conversion optimization to help with marketing amid coronavirus

(This article was originally published in the MarketingExperiments email newsletter.) Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity. It is, of course, seriously hard. With marketers across the globe dealing with evolving challenges and working from […]

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Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact

Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact

(This article was originally published in the MarketingExperiments email newsletter.) COVID-19 has triggered fear and uncertainty across the globe. This global pandemic has caused stock markets to fall, business and leisure travel to drop, and consumers to engage in panicked buying of everything from hand sanitizer to toilet paper. In the news, we’ve seen how the […]

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