Modern Marketing Blog Influencer Series: Account-Based Marketing and Social Media: A One-Two …

Modern Marketing Blog Influencer Series: Account-Based Marketing and Social Media: A One-Two …

Account-based marketing (ABM) can be one of the most powerful tools available for generating qualified B2B leads that result in significant revenue. But it requires knowing your target audience on a more granular level than in the past. Enter social media: Networks like LinkedIn and Twitter are rich sources of buyer interests and behavior and […]

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5 Loyalty Program Best Practices for Quick Service Restaurants

5 Loyalty Program Best Practices for Quick Service Restaurants

The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins. More and more restaurants are investing in loyalty programs that go beyond a simple “points for spend” model to differentiate their business and to retain and attract customers. To build long term loyalty, QSRs need to develop programs that drive unique value, deliver convenience, […]

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