Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Digital diversity is a powerful tool for converting a broader spectrum of consumers online. Once a CMO has mastered how to communicate value, the next question is how to price their products or services effectively. Different sectors of the market have unique challenges associated with pricing—the competitive landscape and the maturity of the industry being […]

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Indian PM Narendra Modi’s reelection spells more frustration for US tech giants

Indian PM Narendra Modi’s reelection spells more frustration for US tech giants

Amazon and Walmart’s problems in India look set to continue after Narendra Modi, the biggest force to embrace the country’s politics in decades, led his Hindu nationalist Bharatiya Janata Party to a historic landslide re-election on Thursday, reaffirming his popularity in the eyes of the world’s largest democracy. The re-election, which gives Modi’s government another […]

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