Ask MarketingExperiments: How do qualitative research, design thinking, and design sprints relate to A/B testing?

Ask MarketingExperiments: How do qualitative research, design thinking, and design sprints relate to A/B testing?

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in one-to-one email communication, we occasionally publish edited excerpts of some of them here as well as our sister publication, MarketingSherpa, so they can help other readers as well. If you have any questions, let us know. Dear MarketingExperiments: […]

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