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Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to test it out. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. The chatbot that powers […]

When we overhaul our clients’ email newsletters, here are the 9 changes our Creative Services & B2B teams at Oracle Marketing Consulting recommend most often. Build your free WordPress website with Host2.us free hosting today!

Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies.  Learn more by registering for and attending […]

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: Session count. Popular pages. Device breakdown. […]

Please take it easy on me, fellow human. I wrote this entire blog post myself, without the assistance of AI. In the spirit of man vs. machine, I’ve organized my recap of the B2B Ignite USA conference in Chicago around 3 things that ChatGPT can’t — currently — do: Think about something for 2 days […]

Weekend Favs May 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound […]

Google will look much different in 2033 – where conversation is the interface rather than the search box. That’s according to Mustafa Suleyman, cofounder of DeepMind (which Google bought in 2014), in an interview on the No Priors Podcast. Why we care. ChatGPT, the new Bing and Google’s new Search Generative Experience are all huge signals […]

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. That’s a shame because most content marketers (71%) will tell you that content has only become […]

Customer Marketing Is A Key Priority for B2B Marketers This Year A leading 62 percent of U.S. B2B marketers have said that they have optimized for growth using customer marketing, up-selling, and cross-selling, while 51 percent turned to team-building skills and new competencies, with customer marketing coming in as the second-highest investment target, behind only […]

Google opened access to its new Search Generative Experience and today – and our own Barry Schwartz is one of the first to gain access. Although he had to head offline for the holiday of Shavuot, he was able to share several tweets with images from his early testing. I’ve compiled most of those in […]