Monthly ArchivesJuly, 2022 - Host2.us

Weekend Favs July 30 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound […]

Getting backlinks is one of the most challenging and time-consuming tasks in SEO. So how do you get started on creating a successful outreach program that brings in quality links? Join Purelinq’s Kevin Rowe, who will walk you through creating a scalable outreach program to create a natural link profile, meet minimum quality requirements and […]

Get the details on what a customer data platform (CDP) is, and what it isn’t: CRM, DMP, MDM, and more. Build your free WordPress website with Host2.us free hosting today!

What you’re about to read is not actually from me. It’s a compilation of PPC-specific lessons learned by those who actually do the work every day in this age of machine learning automation. Before diving in, a few notes: These are “lessons already learned.” Things change (the platforms giveth, taketh, and sometimes just plain change […]

Responsive Search Ads – RSA for short – are not the new kids on the block. RSAs have been a part of the PPC ecosystem for a few years. That being said, RSAs have been a hot topic in 2022. Why all the hubbub about them now? This summer, the preceding ad type, Expanded Text […]

The Metaverse Is No Game for B2B Marketers 72 percent of global business executives have said that they expect the metaverse to eventually effect their organization in a positive way, with some 41 percent expecting it to have a breakthrough or transformational impact in the future, according to newly-release survey data of interest to B2B […]

Find out how Oracle Advertising and CX stacks up to the competition when it comes to CRM solutions. Build your free WordPress website with Host2.us free hosting today!

Neeva has revealed how it instructs human evaluators to rate its search results, specifically for technical queries.  Like Google (which, coincidentally, updated their quality rater guidelines today), Neeva uses human raters to assess the quality of its search results. The guidelines break down into three key areas: query understanding, page quality rating and page match […]

The Anti-Time Management Strategy That Actually Gives You Your Time Back written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Richie Norton In this episode of the Duct Tape Marketing Podcast, I interview Richie Norton. Richie is an award-winning author and serial entrepreneur. An executive coach to CEOs, he is featured […]

Negative customer reviews are part of running a business. Stuff happens. The tricky part is that the bad press lingers long after you’ve solved the problem. You don’t have to accept negative publicity forever. Here’s how to take an active role in protecting and managing your online reputation. The Top-Rated Online Reputation Management Companies for […]