The companies that will shape the upcoming multiverse era of social media

The companies that will shape the upcoming multiverse era of social media

Throughout this series on the rise of multiverse virtual worlds, I have outlined the collision of gaming and social media into a new multiverse era of social media within virtual worlds due to technological and cultural changes. The result will be a healthier ecosystem of social media than what currently exists and the economic development […]

Read More »
Conversions Aren’t Always Sales: How Moments of Connection Keep Customers Coming Back

Conversions Aren’t Always Sales: How Moments of Connection Keep Customers Coming Back

When outdoor retailer Orvis set out to launch a new line of adventure products for dog lovers, they faced a challenge familiar to every retailer. On one hand, they knew an email campaign that simply advertised the new canine products might generate a limited number of conversions. On the other hand, an upfront promotional discount […]

Read More »