Monthly ArchivesAugust, 2020 - Host2.us

What’s the difference between a window shopper and a customer? I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead. The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they […]

Double opt-in (DOI) permission practices are often seen as unnecessary and harmful to list growth. However, when used correctly, they can improve your email program’s results by protecting your sender reputation, which keeps you from having deliverability problems. I’ll explain the advantages and disadvantages of double opt-in—which is sometimes referred to as confirmed opt-in—as well […]

A good purchase order software makes sure your business gets the inventory it needs from suppliers easily and quickly. It streamlines the procurement process, allowing you to rest easy your business will get the products you need at a later date. There are many different purchase order software out there, though. Which one should your […]

The pandemic has changed work permanently. Before COVID-19, only 9.8 million (out of 140 civilian workers in the U.S.) worked remotely. Today, almost 70 million people are working remotely.  Are you working remotely? If you are, there’s a good chance that you’ll need a virtual private network (VPN). If you’re running a small business and […]

With over 700 million community members in 200+ countries and territories, LinkedIn is without question the place for businesses to do business. With 91% of marketing executives using LinkedIn as a content source (SocialPilot) it’s easy to understand why 94% of B2B marketers using LinkedIn to distribute content (CMI). In fact, there’s been a 50% […]

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Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

From optimizing the site experience to sending out a marketing email, the modern marketer should always be mindful of one important factor, relevance. The more relevant an experience is for the user, the more likely he or she will convert on a major KPI that will positively impact your business’ bottom line.  Will your website […]

Twitter flagged an inflammatory video by House Republican Whip Steve Scalise on Sunday for altering footage of a conversation between progressive activist Ady Barkan and Joe Biden. The video is now labeled as “manipulated media” in a tweet from Scalise, though remains online. The inflammatory video pulls in out-of-context quotes from a number of Democrats […]