Instagram uses its power to put coronavirus tips atop feed

Instagram uses its power to put coronavirus tips atop feed

Instagram is embracing its potential as a news source, employing its ubiquity to distribute coronavirus prevention techniques through a new call-out at the top of its homescreen feed. In some countries, Instagram will show a link to information from the World Health Organization and local health ministries, along with a message like this: “Help Prevent […]

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Digital Marketing News: B2B Purpose & Brand Awareness Studies, Twitter Tests Fleets, Gen Z Turns to Influencers, & Apple’s New Push Ads

Digital Marketing News: B2B Purpose & Brand Awareness Studies, Twitter Tests Fleets, Gen Z Turns to Influencers, & Apple’s New Push Ads

B2B Companies See Purpose As A Path to Success Some 82 percent of B2B executives see companies with purpose having more success than those without, with 86 percent saying that purpose is important to their business — two of the insights contained in a recently-released B2B brand purpose survey. MarketingCharts Content Consumption and Production Trends […]

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