Facebook’s board is its most gender-balanced yet with two new additions

Facebook’s board is its most gender-balanced yet with two new additions

On Monday, Facebook announced the addition of two new names to its board of directors, Nancy Killefer and Tracey T. Travis. Killefer brings potentially valuable government insight to Facebook, as she served in the U.S. Department of the Treasury during the Obama administration. With last year’s departure of former Clinton administration chief of staff Erskine […]

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How B2B Marketers Can Enter the Circle of Trust

How B2B Marketers Can Enter the Circle of Trust

Buyer distrust of advertising and brand communications is one of the top challenges of our time for marketers. As TopRank Marketing’s Nick Nelson has shared, “trust is currency” and that trust is “arguably the most valuable currency in today’s B2B marketing environment.” Studies continue to show that business peers and experts have customer attention over […]

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