How to Grow A Team of Influencers (And Why You Need Them)

How to Grow A Team of Influencers (And Why You Need Them)

Curious what an influencer is? Let’s start with a definition.  An influencer is someone with the power to affect (or influence) buying decisions due to their authority or public position.  Influencers are also content creators, publishing regular reviews, videos, and blog posts to engage their audience and encourage sales. Many influencers are minor celebs, but […]

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London police arrest teen hacking suspect but won’t confirm GTA 6, Uber links

London police arrest teen hacking suspect but won’t confirm GTA 6, Uber links

Image Credits: City of London The City of London police report they’ve arrested a 17-year-old in Oxfordshire on suspicion of hacking and said he remains in custody, without releasing any other details. Police declined to say what incident the arrest was in connection with, but many of the details line up with recent high-profile hacks. […]

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CRM vs. CMS

CRM vs. CMS

CRM (customer relationship management) and CMS (content management systems) are two crucial software tools for managing businesses in the modern era. While the two terms are often confused with each other due to similar acronyms, they’re actually very different and serve two completely different purposes.  Once you understand the benefits and advantages of CRM and […]

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TikTok video descriptions now have a 2,200 character limit

TikTok video descriptions, once limited to 300 characters, have now been updated to 2,200 characters. What this means. The update was first noticed by social media consultant Matta Navarra on Twitter, who posted that the new character limit allowed users to express more details about their content, generate more engagement, and make their videos more […]

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ServiceNow Alternatives and Competitors

ServiceNow Alternatives and Competitors

Our favorite ServiceNow alternative is Heroic KB because it is a robust knowledge base theme for WordPress websites. Try Heroic KB risk-free with a 30-day money-back guarantee. ServiceNow is a unique knowledge-based software on the market. Despite being branded as a workflow management tool, it’s packed with sufficient knowledge management features to provide customers and […]

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B2B Marketing News: B2B Prioritizes Brand Purpose, Top Prospecting Social Channels, Influencers Increase Engagement, & LinkedIn’s Focused Inbox

B2B Marketing News: B2B Prioritizes Brand Purpose, Top Prospecting Social Channels, Influencers Increase Engagement, & LinkedIn’s Focused Inbox

The Role of Data in B2B Go-To-Market Strategies 59 percent of B2B marketing and sales leaders have said that they see missing or incomplete information as their biggest go-to-market data challenge, with 56 percent pointing to poor quality data, while 40 percent noted disconnected or siloed data sources — three of numerous statistics of interest […]

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The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate

The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate

It’s the biggest mystery and controversy of Google’s search ranking algorithm. For a long time, the SEO community has debated: is the click-through rate (“CTR”) of search results listings a ranking factor? Or the closely related “bounce rate” and “dwell time”?  I present to you everything Google has ever said about this, along with some […]

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Content API for Shopping and Google Ads API updated for country targeting

Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun. Recent updates to the API. Last month we announced that Google was removing the country targeting requirements were being removed and replaced with a new feedLabel field. Today Google announced updates to those changes including: For Google Ads […]

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