Author Archives: host2admin

B2B Marketing News: LinkedIn’s New Event Features, B2B Customer Experience Data, Google’s Inclusive Marketing Resource, & Twitter Readies Long-Form Notes

B2B Marketing News: LinkedIn’s New Event Features, B2B Customer Experience Data, Google’s Inclusive Marketing Resource, & Twitter Readies Long-Form Notes

What’s Standing in the Way of B2B Companies Providing A Great Customer Experience? When it comes to providing great customer service, 46 percent of U.S. B2B professionals have said that poor collaboration between teams was the leading challenge, followed by 42 percent who pointed to disparate team goals, and 33 percent who singled out the […]

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Virtual environment optimization (VEO) is coming. Ready for it?

Virtual reality (VR) and augmented reality (AR) will impact the future of marketing. Optimizing for the future of virtual marketing demands a name, which I am calling virtual environment optimization (VEO). Today, we’re already starting to see the building blocks – and optimization potential – for this new technological world with the metaverse. What is […]

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Twitter launching Branded Likes

Twitter launching Branded Likes

Twitter announced yesterday they were launching Branded Likes. Branded Likes are custom Like animations for tweets that brands can create through the ads manager. What are Branded Likes. Branded Likes are Like buttons stylized for specific tweets. You can see an example here promoting the ‘Scream’ movie. A costly addition. Branded Likes were featured during the Super Bowl with brands […]

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The Strategy Behind Building A Thriving Online Community For Your Brand

The Strategy Behind Building A Thriving Online Community For Your Brand

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jenny Weigle In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. […]

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