Facebook plans crackdown on ad targeting by email without consent

Facebook plans crackdown on ad targeting by email without consent

Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom Audiences certification tool was described by Facebook representatives […]

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Arbtr wants to create an anti-feed where users can only share one thing at a time

Arbtr wants to create an anti-feed where users can only share one thing at a time

At a time when the models of traditional social networks are being questioned, it’s more important than ever to experiment with alternatives. Arbtr is a proposed social network that limits users to sharing a single thing at any given time, encouraging “ruthless self-editing” and avoiding “nasty things” like endless feeds filled with trivial garbage. It’s […]

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Recruitment SEO: How to create a well-optimized career section on your site

Recruitment SEO: How to create a well-optimized career section on your site

Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates. The post Recruitment SEO: How to create a well-optimized career section on your site appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress […]

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Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Google AdWords Releases New Keyword Planner Tool An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine […]

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Facebook tries to prove it cares with ‘Fighting Abuse @ Scale’ conference

Facebook tries to prove it cares with ‘Fighting Abuse @ Scale’ conference

Desperate to show it takes thwarting misinformation, fraud and spam seriously, Facebook just revealed that it’s hosting a private “Fighting Abuse @Scale” invite-only conference in San Francisco on April 25th. Speakers from Facebook, Airbnb, Google, Microsoft and LinkedIn will discuss how to stop fake news, prevent counterfeit account creation, use honeypots to disrupt adversarial infrastructure and how machine […]

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