Monthly ArchivesMay, 2022 - Host2.us

Despite the growth of social selling for e-commerce, SEO keyword optimization is still crucial to long-term business success. Why? Because that’s how most customers find you. Search traffic is responsible for 65 percent of e-commerce sessions. If you’re not optimizing for keywords, buyers won’t find you among your competitors. SEO offers many other advantages. SEO […]

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On May 25, 2022, Google began rolling out the May 2022 core update, this update came over six months after the November 2021 core update, whereas there was about four and a half months span between the November update and the July 2021 core update. This was the the first update we had in 2022, in contrast, […]

When the pandemic broke out in 2020 and forced most marketers into remote work, there was a big looming concern you’d often hear about: Zoom fatigue. In a profession where meetings are frequent and essential, the danger of video-call burnout seemed to be acutely high. Would the endless reminders of our isolation and disconnection become […]

Weekend Favs May 28 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound […]

Round out 2022 by attending these top five B2C marketing conferences for marketing professionals. Build your free WordPress website with Host2.us free hosting today!

“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top], there’s something more [important], which is ranking for the right keywords.” Ranking for the topics your target audience […]

The Growing Innovation Gap Is Costing B2B Brands Despite 68 percent of B2B marketers noting that they considered themselves “advanced,” a mere four percent achieved scoring at that level, according to newly-released report data, also showing some of the reasons that fostering innovation can be more difficult for B2B marketers, creating an innovation gap. ANA […]

Like many of you, the first time I looked at Google Analytics 4, I immediately closed it and said, “nope!” A year passed. Then we learned that Universal Analytics was going away in 2023, which finally forced me to explore GA4. It feels like going from Windows to Mac. You just have to know what […]

Successful marketing requires a focused strategy and an outstanding team to bring it all together. However, introducing an effective marketing organization structure can take your business to the next level. With a solid marketing structure in place, your staff knows exactly what is expected of them. With everyone clear on their jobs and their roles […]