How to Combine Native Advertising with Content Marketing to Maximize Your Traffic

How to Combine Native Advertising with Content Marketing to Maximize Your Traffic

Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to many. Simply, native advertising is […]

Read More »
The Customer Is Always Right: Email Marketing Spam Edition

The Customer Is Always Right: Email Marketing Spam Edition

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Typically, this covers everything from ensuring recommended customer acquisition practices are in place, engagement-based segmentation is utilized to monitor for inactivity, and that […]

Read More »
[Infographic] The In-Flight Guide to Content Marketing

[Infographic] The In-Flight Guide to Content Marketing

Marketers who plan appropriately significantly increase their likelihood of success. Seems like a novel concept right? You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight of what’s important and essential for content marketing success. In today’s competitive landscape, everything from your strategy to the actual content experience and the […]

Read More »
Snap’s lockup expiration could pose bad news for the stock

Snap’s lockup expiration could pose bad news for the stock

 After months of watching Snap’s volatile ride on the stock market from the sidelines, some insiders will be allowed to sell their shares Monday. Known as the “lockup period,” employees and early investors of companies are generally restricted from selling their shares during the initial months following an IPO. The duration of this period varies […]

Read More »