Monthly ArchivesSeptember, 2020 - Host2.us

According to biography.com, "Albert Einstein was a German-born physicist who developed the general theory of relativity, among other feats. He is considered the most influential physicist of the 20th century." But something tells me you probably have heard of him once or twice before. However, you may not have looked at him and more importantly, in the […]

Businesses have always enjoyed a comfortable position when it comes to planning and preparation.  Sadly, this isn’t the case anymore. Due to the competitive digital landscape, business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days.  So if you can’t keep up with this accelerated pace, somebody else […]

At eTail West, one wise retailer told this audience, “80% of what you think you know about your site is wrong.” His message was one among many ways digital marketers urged their audiences to test (and test often). They said this back in 2015, but it still holds true today. The problem is, marketers often assume testing in itself […]

The world faces unprecedented uncertainty, but one thing for sure is that we have a greater dependency on technology. The pace of online growth brought on by the pandemic has accelerated us into the digital future. Differentiating online is more important than ever and brands must focus on customer-centric priorities. Even with the economy and […]

Ilse Calderon Contributor Share on Twitter Ilse Calderon is an investor at OVO Fund where she specializes in pre-seed investments across capital-efficient markets. Prior to OVO, Ilse spent a year at Silicon Valley Bank rotating across consumer and software teams. More posts by this contributor Investing in the hidden generation Kathleen Garcia-Manjarres Contributor Share on […]

“Data voids” enable offensive content to rise to the top of the search results. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

ON24 launches Conversion Tools to put intent data in the hands of SDRs. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

What can B2B marketers learn from family history research? Family history research offers a surprising number of valuable lessons for marketers looking to hone existing skills and build new ones. For starters, genealogy research can teach us about: Knowing Your Marketing Roots Sharpening Your Research Skills Building Enduring Passion Citing, Celebrating & Honoring Your Marketing […]

Initially launched in the U.S. in April, now available worldwide in mid-October. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Marketing metrics are more than just numbers. Without the proper understanding and context, you can’t turn these numbers into the valuable insights you need to make better tactical and strategic decisions. In this series of posts, we’ll look at a variety of marketing metrics, discuss how to measure and use each one, and how to […]