6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. “Multiple hats … love ‘em!” In reality, though, it’s a pretty tough gig. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the […]

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3 Ways to Build Loyalty with Customer Data

3 Ways to Build Loyalty with Customer Data

 According to an Oracle-CrowdTwist study, 55% of consumers want personalized brand experiences; however, only 12% said their favorite brand does this successfully. This creates a massive opportunity for brands to gain a competitive advantage by adopting omnichannel loyalty programs. Omnichannel loyalty programs allow brands to collect rich, first-party, opt-in data across all business channels. Leveraging […]

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How to Find Paid Social Media Keyword Ideas From Top Hashtags

How to Find Paid Social Media Keyword Ideas From Top Hashtags

In the world of digital marketing, content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns, keywords can help you make those critical connections and ensure your campaign’s success. Knowing which […]

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Facebook’s self-styled ‘oversight’ board selects first cases, most dealing with hate speech

Facebook’s self-styled ‘oversight’ board selects first cases, most dealing with hate speech

A Facebook -funded body that the tech giant set up to distance itself from tricky and potentially reputation-damaging content moderation decisions has announced the first bundle of cases it will consider. In a press release on its website the Facebook Oversight Board (FOB) says it sifted through more than 20,000 submissions before settling on six […]

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