Managing Inactive Subscribers: Both Long-Term Inactives and Never-Actives

Managing Inactive Subscribers: Both Long-Term Inactives and Never-Actives

Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and strategies that increase engagement, such as good email design and targeting, but they also need to closely manage their inactive subscribers. These are the subscribers who aren’t opening or clicking, […]

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