6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. “Multiple hats … love ‘em!” In reality, though, it’s a pretty tough gig. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the […]

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3 Ways to Build Loyalty with Customer Data

3 Ways to Build Loyalty with Customer Data

 According to an Oracle-CrowdTwist study, 55% of consumers want personalized brand experiences; however, only 12% said their favorite brand does this successfully. This creates a massive opportunity for brands to gain a competitive advantage by adopting omnichannel loyalty programs. Omnichannel loyalty programs allow brands to collect rich, first-party, opt-in data across all business channels. Leveraging […]

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