How the Vitamix Rewards Program Achieves the Perfect Blend with Oracle CrowdTwist

How the Vitamix Rewards Program Achieves the Perfect Blend with Oracle CrowdTwist

I have been working with Oracle CrowdTwist Loyalty and Engagement for almost five years. When I first joined the team, I was responsible for launching and managing the day-to-day operations of our clients' loyalty programs. I then spent time working in partner marketing and more recently joined the product marketing team. As an Oracle CrowdTwist […]

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How Niantic evolved Pokémon GO for the year no one could go anywhere

How Niantic evolved Pokémon GO for the year no one could go anywhere

Pokémon GO was created to encourage players to explore the world while coordinating impromptu large group gatherings — activities we’ve all been encouraged to avoid since the pandemic began. And yet, analysts estimate that 2020 was Pokémon GO’s highest-earning year yet. By twisting some knobs and tweaking variables, Pokémon GO became much easier to play […]

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Inside Influence 13: Tim Williams from Onalytica on Optimizing B2B Influencer Experiences

Inside Influence 13: Tim Williams from Onalytica on Optimizing B2B Influencer Experiences

In this final 13th episode of Inside Influence where I talk with B2B marketing insiders about what’s working and what’s not in the world of influencer marketing, our perspective has shifted from B2B brands to the influencers themselves. At TopRank Marketing, we conducted the first in-depth research into B2B influencer marketing which inspired this series […]

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