The 5 New Must-Have B2B Marketing Skills

The 5 New Must-Have B2B Marketing Skills

It always comes down to skills. When marketers talk about what’s holding them back—it’s always skills. When the demand generation engine is stuck in neutral—again it’s because of skills. When the CMO is unimpressed—it’s because your team requires more skills. B2B marketing is changing. And many modern marketing departments lack the fundamental skills required to keep […]

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B2B Marketing News: B2B Marketer Covid Impact Study, Google Tests New Podcast Carousels, Salesforce Buys Slack, & New Podcast Data

B2B Marketing News: B2B Marketer Covid Impact Study, Google Tests New Podcast Carousels, Salesforce Buys Slack, & New Podcast Data

Salesforce strikes deal to acquire Slack for $27.7 billion Cloud services firm Salesforce will pay $27.7 billion to acquire online workplace communication service company Slack, a move seen as likely aiming to bring tighter integration between the two platforms, Salesforce recently announced. Ars Technica Google Search Podcast Carousel Updated With Larger Graphics Google has tested […]

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