B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads

B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads

Some B2B Brands Are Going All-in On Digital Advertising B2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to recently-released eMarketer study data of interest to B2B marketers. ANA The Road To Chatbots, Virtual Assistants […]

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4 Key Benefits of Using a Content Management System

4 Key Benefits of Using a Content Management System

According to the Content Marketing Institute’s 2019 Content Management and Strategy Survey, 76% of those surveyed take a strategic approach to content management. Furthermore, 59% have a documented content management strategy. However, only 42% said they have acquired the right technology to manage content across the enterprise.   What is the right technology? What is […]

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