4 PPC Tools to Automate Your Ad Campaigns

4 PPC Tools to Automate Your Ad Campaigns

The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends. Rather […]

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Architecture Unification Catapults Oracle CX To “Leader” in Omdia Evaluation

Architecture Unification Catapults Oracle CX To “Leader” in Omdia Evaluation

Oracle CX is proud to be recognized as a leader in the “Omdia Universe: Selecting a Customer Engagement Platform 2020-21” report. This report provides an analysis of the Customer Engagement Platform (CEP) technology landscape, a valuable reference if you're building or refining your customer experience and engagement technology strategy. If you’re unfamiliar with the CEP […]

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Best Of B2B Influencer Marketing: Our Top 10 Influencer Marketing Posts To Optimize Your 2021

Best Of B2B Influencer Marketing: Our Top 10 Influencer Marketing Posts To Optimize Your 2021

2020 saw the continued rise in influencer marketing’s scope and success in both B2C and B2B industries. This continued an explosion of interest in the practice over the past several years, and with more practitioners than ever now going all-in, influencer marketing has continued to be a primary focus on our blog throughout this extraordinary […]

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Should You Be Using Chatbots as Part of Your Conversational Marketing Strategy?

Should You Be Using Chatbots as Part of Your Conversational Marketing Strategy?

Back in 2016, Facebook allowed chatbots on messenger for the first time. This decision opened the floodgates for a technology that had long lay dormant, but which is now fast realizing its potential. In 2011, Gartner suggested that by 2020, 85% of engagement with businesses will be done without interacting with another human. Back in […]

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