Inside Influence 10: Ryan Bares from IBM on Influence Inside B2B Brands with Employees

Inside Influence 10: Ryan Bares from IBM on Influence Inside B2B Brands with Employees

I have always believed that everyone is influential about something and that sentiment is certainly true within B2B companies. In the B2B marketing world, we’ve all come to understand that buyers trust individual voices more than formal marketing and advertising messages, so finding ways to optimize influence internally is becoming a key area of focus. […]

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