Twitter acquires screen-sharing social app Squad

Twitter acquires screen-sharing social app Squad

Today, Twitter announced that it is acquiring Squad and that the team from the screen-sharing social app will be joining Twitter’s ranks. Squad’s co-founders, CEO Esther Crawford and CTO Ethan Sutin, and the rest of the team will be coming aboard inside Twitter’s design, engineering and product departments, Twitter tells us. Crawford specifically notes that […]

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Twitter app code indicates that live video broadcasting app Periscope may get shut down

Twitter app code indicates that live video broadcasting app Periscope may get shut down

Twitter has been doubling down on video services within its app, building out Twitter Live and recently launching Fleets so that users can share more moving media alongside their pithy 180-word observations, links and still photos. But in the process, it appears that it may also be streamlining its bigger stable of services. Code in […]

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B2B Marketing News: B2B Tech Marketers Hit Pre-Pandemic KPIs, Global Ad Forecasts Improve, B2B Buyer Advocacy Study, & Google’s New Ad Formats

B2B Marketing News: B2B Tech Marketers Hit Pre-Pandemic KPIs, Global Ad Forecasts Improve, B2B Buyer Advocacy Study, & Google’s New Ad Formats

One-Third of B2B Tech Marketers Say They’ll Meet Their Original KPIs This Year 42 percent of B2B technology executives say they’ll meet their revised 2020 key performance indicators, while 16 just say they won’t meet KPIs — two of several items of interest to digital marketers in recently-released survey data. MarketingCharts Year-End Global/U.S. Ad Forecasts […]

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