If you own a local business, be it a restaurant, bar, retail store, or even a local service provider, you might have heard of Yelp Elite. This coveted group of “expert reviewers” gets more exposure on their reviews from others. The Yelp Elite Squad reviews can have a positive or negative impact on your business’ […]
Read More »How to Create Meaningful Business Communication written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Fred Dust In this episode of the Duct Tape Marketing Podcast, I interview Fred Dust the former senior partner for the design firm IDEO founder of Making Conversation, a designer, author, educator, consultant, trustee, and advisor to […]
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Unfold, the social media startup acquired by Squarespace last year, is launching a new tool for users to share all the links that are important to them. This is the first step Unfold has taken beyond its story-format authoring tools. Co-founder Andy McCune told me that the team has a bigger vision now — just […]
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Some B2B Brands Are Going All-in On Digital Advertising B2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to recently-released eMarketer study data of interest to B2B marketers. ANA The Road To Chatbots, Virtual Assistants […]
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As HubSpot announces new funding for Black economic empowerment, we ask a Black marketing strategist if brands are doing enough. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!
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According to the Content Marketing Institute’s 2019 Content Management and Strategy Survey, 76% of those surveyed take a strategic approach to content management. Furthermore, 59% have a documented content management strategy. However, only 42% said they have acquired the right technology to manage content across the enterprise. What is the right technology? What is […]
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