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UK Online Harms Bill, coming next year, will propose fines of up to 10% of annual turnover for breaching duty of care rules

UK Online Harms Bill, coming next year, will propose fines of up to 10% of annual turnover for breaching duty of care rules

The U.K. is moving ahead with a populist but controversial plan to regulate a wide range of illegal and/or harmful content almost anywhere online such stuff might pose a risk to children. The government has set out its final response to the consultation it kicked off back in April 2019 — committing to introduce an […]

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Inside Influence 11: Marshall Kirkpatrick from Sprinklr on Elevating B2B Content with Influencers

Inside Influence 11: Marshall Kirkpatrick from Sprinklr on Elevating B2B Content with Influencers

Without question the digital age we live in is marked by remarkable advancements as well as ease of information creation, distribution and proliferation. As they say, we live in an age of information overload. What can B2B marketers do to stand out? Simply create more “useful content”? For 2021 and beyond, the bar for stand […]

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How Does Marketing Automation Help with Lead Generation?

How Does Marketing Automation Help with Lead Generation?

Personalization and relevance come together to make your lead generation strategy more robust and successful, and marketing automation can help garner even better results. When creating content, successful marketers touch upon the reader’s pain points  and provide valuable information on ways to address them.  According to PWC, 73 percent of users say the customer experience is important […]

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