How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

It’s no secret that consumers are interacting with brands across many different touchpoints and channels today, and batch & blast communications have become a thing of the past. Throughout the past few years, many brands have begun sending personalized content to their customers, but in today’s climate, sometimes even that isn’t enough to keep customers […]

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Instagram uses its power to put coronavirus tips atop feed

Instagram uses its power to put coronavirus tips atop feed

Instagram is embracing its potential as a news source, employing its ubiquity to distribute coronavirus prevention techniques through a new call-out at the top of its homescreen feed. In some countries, Instagram will show a link to information from the World Health Organization and local health ministries, along with a message like this: “Help Prevent […]

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