Whatever Happened to the Buzzword “Content Marketing?”

Whatever Happened to the Buzzword “Content Marketing?”

Remember when “content marketing” was the buzzword of the day? You literally couldn’t walk into a digital marketing meeting without someone bringing up the term. And, at one point, it seemed like all major brands were turning into publishers, churning out digital content at a prodigious pace. So what happened? Today, most of the buzz surrounding “content […]

Read More »
With kids and adults staying at home, are virtual worlds ready for primetime?

With kids and adults staying at home, are virtual worlds ready for primetime?

We’ve been diligently following the development of virtual worlds, also known as the “metaverse,” on TechCrunch. Hanging out within the virtual worlds of games has become more popular in recent years with the growth of platforms like Roblox and open-world games like Fortnite, but it still isn’t a mainstream way to socialize outside of the […]

Read More »
Instagram founder launches gift card site for quarantined restaurants

Instagram founder launches gift card site for quarantined restaurants

Coronavirus quarantines are hurting local businesses, but Instagram co-founder Mike Krieger wants to help them keep revenue rolling in. Krieger and his wife Kaitlyn this week launched SaveOurFaves, a directory of Bay Area restaurants selling gift certificates to offset lost income amidst “shelter in place” orders across the region. Users can search for restaurants or […]

Read More »