How to Choose the Right Loyalty Technology Solution Vendor

How to Choose the Right Loyalty Technology Solution Vendor

Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs. Define your loyalty program objectives Before you start thinking about program design and setting up demos with vendors, establish what exactly you want from […]

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Best Call Center Software

Best Call Center Software

In a world where everything has gone digital, phone support still plays a vital role in providing excellent customer service. According to a recent study, 48% of consumers say they prefer to communicate with companies on the phone. Furthermore, 75% of people say they want human interaction for customer support. Historically, call centers were typically […]

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How Francis Ford Coppola’s Rewards Program Connects Customers Across the Entire Brand Portfolio

How Francis Ford Coppola’s Rewards Program Connects Customers Across the Entire Brand Portfolio

Brands with multiple entities may find it challenging to connect their customers across their entire portfolio. The Francis Ford Coppola family of brands, which includes wineries, restaurants, resorts, and cafes made the investment in loyalty to unify its brands and reward customers for spending and engaging across all touchpoints. Cat Rossi, Senior Director of Brand & Content […]

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6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely

6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely

In these unconventional times, many work teams are grappling with an unconventional dynamic: fully distributed personnel and remote collaboration. This setup presents a number of challenges, but thankfully we live in a time where technology makes it easier than ever to stay connected and tightly aligned on our work. For B2B agencies like TopRank Marketing, […]

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