Monthly ArchivesFebruary, 2020 - Host2.us - Page 8

In Part 1 of this series on personalization, we discussed the importance of responsiveness and reacting to customer behaviors. These leading indicators of activities you want to accelerate or mitigate in a timely fashion are key to building a highly personalized customer experience. Let’s say you’ve nailed that though. What’s next? Data-driven relationship marketing, which […]

It’s suspiciously convenient that Facebook already fulfills most of the regulatory requirements it’s asking governments to lay on the rest of the tech industry. Facebook CEO Mark Zuckerberg is in Brussels lobbying the European Union’s regulators as they form new laws to govern artificial intelligence, content moderation and more. But if they follow Facebook’s suggestions, […]

(This article was originally published in the MarketingExperiments email newsletter.) Data is about working backward through a customer’s behavioral traces into their decisions. These decisions are based on conclusions customers make from observation sets that we, as marketers, present to them. In this video, MECLABS Managing Director Flint McGlaughlin shares a deeper understanding of how […]

The new options give advertisers more options to track website actions through the customer journey. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The post How Influence and SEO Can Drive Customer Experience appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

A webpage is not a landing page or email. It’s meant to be longer and hold more information. Think of your website. What do people see when they arrive on the home page? First impressions do count. This is your chance to impress and dazzle them. Do you clearly: Articulate what your products and services […]

Here’s how to see who counts toward the new 50% certification rule and what to do about it. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are:  Behavioral loyalty which is when the customer shops with a brand because it’s convenient. Their loyalty is driven by habit rather than a genuine connection to the brand. Rational loyalty which is […]