How Travel and Hospitality Brands Can Go the Extra Mile for Customers

How Travel and Hospitality Brands Can Go the Extra Mile for Customers

In order to attract new customers and encourage repeat business, travel and hospitality brands should differentiate on more than just price by creating personalized customer experiences. Loyalty programs in the travel industry have been around since the 1970s, when American Airlines pioneered the Advantage Frequent Flyer program. Since then, many hospitality brands have followed suit and developed […]

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B2B Audience Building & Segmentation Best Practices, Part 2: Centralizing Data and Speaking …

B2B Audience Building & Segmentation Best Practices, Part 2: Centralizing Data and Speaking …

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. However, it can be confusing to determine how best to improve your efforts.  Oracle’s Marketing Maturity Model can help you determine where your organization is in developing its various capabilities and what should […]

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