Digital Marketing News: B2B Content Lifecycle Study, LinkedIn’s New Featured Section, B2B Millennial Report, & Facebook Adds Story Discovery Feature

Digital Marketing News: B2B Content Lifecycle Study, LinkedIn’s New Featured Section, B2B Millennial Report, & Facebook Adds Story Discovery Feature

Millennial buyers want better content from B2B marketers Better B2B content is a top concern among Millennial buyers, as the demographic accounts for some 33 percent of overall B2B buyers, a portion Forrester’s newly-released report expects to grow to 44 percent by 2025. Digital Commerce 360 LinkedIn Launches New ‘Featured’ Section on Profiles to Highlight […]

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9 Content Marketing Mistakes That Are Hurting Your Brand

9 Content Marketing Mistakes That Are Hurting Your Brand

The original version of this blog appeared at: https://smartercx.com/9-content-marketing-mistakes-that-are-hurting-your-brand/ Are your content marketing strategies companies creating value or distaste among consumers? We asked our team of content marketers their biggest pet peeves (as both marketers and consumers) that really set them off and guide them on their own strategies of “things not to do” when […]

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