FTC votes to review influencer marketing rules & penalties

FTC votes to review influencer marketing rules & penalties

Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has voted 5-0 to approve a Federal Register notice calling for public comments on questions related to whether The Endorsement Guides for advertising need to be updated. “When companies […]

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Staying Ahead of Aspirations: How to Show Your Shoppers Their Next Favorite Products

Staying Ahead of Aspirations: How to Show Your Shoppers Their Next Favorite Products

The word “aspiration” gets thrown around all the time in marketing-speak. Some groups of customers get tagged as “aspirational” because they pursue upwardly mobile lifestyles. We even sort certain products into the “aspirational” category, because they imitate the clothing, technology and life experiences of people with haute couture taste. In truth, though, every shopper is […]

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