Daily ArchivesFebruary 27, 2020 - Host2.us

Following a successful debut for Tinder’s first foray into original content, the company is giving its interactive video series “Swipe Night” another run. The company confirmed today it’s renewing “Swipe Night” for a second season, which will launch this summer (again) as an in-app experience within Tinder’s dating app. Variety first reported the news of […]

Marketers should consider a diversified review strategy given evolving consumer behavior around review consumption. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

What makes a great bank for business purposes? In today’s day and age, your bank needs to have online banking capabilities. There are online-only banks as well as physical branches offering online banking services. While most banks today have some type of online portal, not all of these are created equal. The best business checking […]

The update underpins Facebook’s efforts to contain user data – but it’s a concerning signal to advertisers. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden:  “ABM is a strategy that directs marketing resources to engaging […]

You’ve built the perfect landing page. Your headline is simultaneously descriptive and urgent. You’ve got a hero image of someone holding your product, weeping with joy. Your explainer video becomes a surprise hit at Cannes (though it’s controversially snubbed by the Academy). Your testimonials include Beyoncé and Tom Hanks, and you have to shrink the […]

Consumers expect brands to know who they are and create compelling experiences for them. In fact, 63% of consumers said they’d think more positively of a brand if its content was more valuable, interesting or relevant and 59% of customers say that personalization influences their shopping decisions. Furthermore, according to a Forrester Research, Inc. study, 77% of the […]