Make Better Business Decisions by Leveraging Customer Data

Make Better Business Decisions by Leveraging Customer Data

Former CEO of Tesco, Sir Terry Leahy, credits the company’s loyalty program, Clubcard, as the key reason the company was able exceed the performance of its two biggest competitors. Using loyalty data, Tesco was able to make better data-driven decisions. “It was absolutely transformational for the business,” he said. “We could treat customers as individuals. And we […]

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Best Business Insurance for 2020

Best Business Insurance for 2020

Hopefully, you’ll never have to use your business insurance. But just like car insurance or health insurance, protecting your business from unexpected situations is crucial. However, 44% of small business owners don’t have insurance. This statistic is shocking. If you’re uninsured or underinsured, your company could potentially go bankrupt if something goes wrong, and you’re […]

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Do More with Tactile Marketing Automation

Do More with Tactile Marketing Automation

Standing out isn’t easy. Being remembered is even more difficult. Modern marketing is a digital sea teeming with messages. Audiences find themselves bombarded with thousands of marketing messages every day, and you, as a digital marketer, are constantly jostling and fighting for attention. Tactile marketing automation can help. It involves physical marketing offers being triggered […]

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