5 Key Traits of the Best B2B Influencers

5 Key Traits of the Best B2B Influencers

Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so: B2B influencer marketing is activating internal and external subject matter experts with engaged networks to advocate and co-create content of mutual value that drives measurable business goals. As the groundswell around influencer marketing […]

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B2C Personalization Blog Series Part 2: Creating a Single Brand Experience to Grow Relationships

B2C Personalization Blog Series Part 2: Creating a Single Brand Experience to Grow Relationships

In Part 1 of this series on personalization, we discussed the importance of responsiveness and reacting to customer behaviors. These leading indicators of activities you want to accelerate or mitigate in a timely fashion are key to building a highly personalized customer experience. Let’s say you’ve nailed that though. What’s next? Data-driven relationship marketing, which […]

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