6 Customer Loyalty Tactics to Increase Retention and Acquisition

6 Customer Loyalty Tactics to Increase Retention and Acquisition

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing. Perhaps one of the reasons retailers focus on acquisition is that it […]

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GoToMeeting Review

GoToMeeting Review

GoToMeeting ranks high on our list of the best conference call services. The platform has virtually all of the tools you’ll need to run a successful business meeting. GoToMeeting stands out for its exceptional call quality, robust features, and excellent customer service. Whether you’re a small, medium, or enterprise-sized business, GoToMeeting has conference call solutions […]

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Shopify joins Facebook’s cryptocurrency Libra Association

Shopify joins Facebook’s cryptocurrency Libra Association

After eBay, Visa, Stripe and other high-profile partners ditched the Facebook -backed cryptocurrency collective, Libra scored a win today with the addition of Shopify. The e-commerce platform will become a member of Libra Association, contributing at least $10 million and operating a node that processes transactions for the Facebook-originated stable coin. If Libra manages to […]

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Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging

Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging

B2B buyers consume an average of 13 content pieces before deciding on a vendor B2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to newly-released survey data from FocusVision, containing a number of additional insights of […]

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