Trends and Technology Impacting Consumer Shopping Habits

Trends and Technology Impacting Consumer Shopping Habits

Consumer expectations are constantly evolving and transforming due to the continuous wave of new technologies and platforms entering the market. It’s certainly an exciting time for marketers to explore new ways to connect and engage with existing and future customers. Let’s take a look at the trends and technologies that will provide the maximum opportunity […]

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6 Customer Loyalty Tactics to Increase Retention and Acquisition

6 Customer Loyalty Tactics to Increase Retention and Acquisition

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing. Perhaps one of the reasons retailers focus on acquisition is that it […]

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GoToMeeting Review

GoToMeeting Review

GoToMeeting ranks high on our list of the best conference call services. The platform has virtually all of the tools you’ll need to run a successful business meeting. GoToMeeting stands out for its exceptional call quality, robust features, and excellent customer service. Whether you’re a small, medium, or enterprise-sized business, GoToMeeting has conference call solutions […]

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Shopify joins Facebook’s cryptocurrency Libra Association

Shopify joins Facebook’s cryptocurrency Libra Association

After eBay, Visa, Stripe and other high-profile partners ditched the Facebook -backed cryptocurrency collective, Libra scored a win today with the addition of Shopify. The e-commerce platform will become a member of Libra Association, contributing at least $10 million and operating a node that processes transactions for the Facebook-originated stable coin. If Libra manages to […]

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