Monthly ArchivesFebruary, 2020 - Host2.us - Page 14

Google keeps finding more places to show Shopping ads as merchants prioritize them ads over text ads. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response anymore. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Three different hosts, 19 jam-packed episodes, 20 incredible guests—countless amazing insights gained. TopRank Marketing’s inaugural season of Break Free B2B, a video podcast series featuring the expertise, experiences, and advice of diverse marketing minds, is officially wrapped.  With the goal of delivering B2B marketers the encouragement and inspiration to break free of business-to-business norms to […]

Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a whole lot more than that—from content to job hopping to how he got his start. 1: What did […]

Snapchat’s developer platform is blowing up as a gateway to teen social app users. Hoop is the latest Snap Kit blockbuster, rocketing to No. 2 on the overall App Store charts this month with its Tinder -esque swiping interface for discovering people and asking to message with them over Snapchat. Within a week of going […]

The CEO says Snapchat is focused on attracting more advertisers to the platform. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

“Marketers, in their role as philosopher, must keep management from gaining internal clarity at the expense of external clarity. It is dangerous to succumb to the illusion that the prospect sees our company the way we see it.” — Flint McGlaughlin, Managing Director & CEO, MECLABS Institute (This article was originally published in the MarketingExperiments email […]

By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Are you using enough authenticity in your B2B marketing to build greater inherent trust into your brand purpose? If you’re not sure, read on — and let’s examine how authenticity, influence, and trust go hand-in-hand to deliver great B2B content marketing. Authenticity is a key factor in great B2B marketing, with the trust it builds […]

The key to crisis management in the digital era is social media. Using social media, companies and brands can respond to crises in near real-time. And the focal point of this crisis response on social media needs to be the company’s CEO. Customers are expecting a raw, unedited and unfiltered response to any crisis, and […]