Staying Ahead of Aspirations: How to Show Your Shoppers Their Next Favorite Products

Staying Ahead of Aspirations: How to Show Your Shoppers Their Next Favorite Products

The word “aspiration” gets thrown around all the time in marketing-speak. Some groups of customers get tagged as “aspirational” because they pursue upwardly mobile lifestyles. We even sort certain products into the “aspirational” category, because they imitate the clothing, technology and life experiences of people with haute couture taste. In truth, though, every shopper is […]

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25 B2B Influencer Marketing Campaign & Engagement Ideas for 2020

25 B2B Influencer Marketing Campaign & Engagement Ideas for 2020

In the business world, you don’t have to look far to see that the number of B2B companies engaged with influencer marketing is growing. As more companies are moving beyond experimentation to conducting pilots, sequential campaigns and always on programs, there is an increasing desire to expand how brands engage with business influencers. To help […]

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