Feb 2020 Round-up: Test/Optimize/Repeat, Perfectionism at the cost of growth, Praising innovation regardless of outcome, and more!

Feb 2020 Round-up: Test/Optimize/Repeat, Perfectionism at the cost of growth, Praising innovation regardless of outcome, and more!

Widerfunnel Experimentation News Round-Up for February is here! I’ve compiled a list of top news/blog headlines from the last month…Read blog postabout:Feb 2020 Round-up: Test/Optimize/Repeat, Perfectionism at the cost of growth, Praising innovation regardless of outcome, and more! The post Feb 2020 Round-up: Test/Optimize/Repeat, Perfectionism at the cost of growth, Praising innovation regardless of outcome, […]

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FTC votes to review influencer marketing rules & penalties

FTC votes to review influencer marketing rules & penalties

Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has voted 5-0 to approve a Federal Register notice calling for public comments on questions related to whether The Endorsement Guides for advertising need to be updated. “When companies […]

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