Daily ArchivesFebruary 15, 2020 - Host2.us

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are:  Behavioral loyalty which is when the customer shops with a brand because it’s convenient. Their loyalty is driven by habit rather than a genuine connection to the brand. Rational loyalty which is […]

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of consumers are willing to share their data in exchange for personalized experiences. In addition, most are reluctant to try new technologies designed to enhance brand experiences. However, the research finds that engaging, omnichannel […]