Always-On Influence: Why B2B Needs Brand Research & 11 Must-Ask Questions For Marketers

Always-On Influence: Why B2B Needs Brand Research & 11 Must-Ask Questions For Marketers

What is brand research and why is it an important step in building a successful always-on  B2B influencer marketing program? What are the key facts you need to learn about a brand that will lead to the creation of a strong ongoing influencer program? Doing brand research right is crucial for always-on B2B influencer marketing […]

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Best Real Estate CRM Software

Best Real Estate CRM Software

Want to jump straight to the answer? The best real estate CRM software for most people is definitely Contactually or Streak. CRM (customer relationship management) software, in general, is a tool that helps businesses manage interactions with current and prospective customers. Some CRM solutions are designed specifically for the real estate industry. A dedicated real […]

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Antitrust case against Facebook’s ‘super profiling’ back on track after German federal court ruling

Antitrust case against Facebook’s ‘super profiling’ back on track after German federal court ruling

A landmark regulatory intervention that seeks to apply structural antitrust remedies to cut big (ad)tech’s rights-hostile surveillance business models down to size has been revived after Germany’s federal court overturned an earlier ruling that had suspended enforcement of a ban on Facebook combining user data. The upshot is the tech giant could be forced to […]

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