Trust in Marketing: How to Build Influence with the C-Suite and on the Street with Customers

Trust in Marketing: How to Build Influence with the C-Suite and on the Street with Customers

80% of CEOs don’t trust marketers. And yet 91% of CEOs do trust CIOs and CFOs Ouch! In addition to the many challenges marketers are currently facing with the COVID-19 pandemic and overall social change, a study by Fournaise Group found that CEOs felt marketing was not meeting expectations, causing a lack of confidence. Whether […]

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