7 Ways to Tighten Up the Teamwork Between Marketing and Sales

7 Ways to Tighten Up the Teamwork Between Marketing and Sales

Better teamwork between marketing and sales serves to better help customers with solutions and information that can make a difference at their jobs. It also keeps one side form repeating the messaging done by the other and re-enforces a stronger and more unified brand message. Here’s seven ways to encourage even greater collaboration between marketing […]

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Trump’s executive order attacking social media companies faces its first legal challenge

Trump’s executive order attacking social media companies faces its first legal challenge

An executive order from the White House targeting Twitter for moderating one of the president’s posts is being challenged in a new lawsuit from a digital rights group. The president signed the order last week after Twitter added a fact-checking label to one of his tweets that made false claims about mail-in voting. The order, […]

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The Best Business Process Management Software

The Best Business Process Management Software

Business Process Management (BPM) software helps businesses streamline operations to increase efficiency and productivity. The software allows organizations to map out workflows and automate critical processes. BPM software is not the same as project management software. Project management has a defined start and end date with specific objectives to accomplish within a certain time frame. […]

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Building Good Relationships Is the Goal of Great Networking

Building Good Relationships Is the Goal of Great Networking

Building Good Relationships Is the Goal of Great Networking written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dr. Ivan Misner In this episode of the Duct Tape Marketing Podcast, I interview Dr. Ivan Misner who is the founder and chairman of the business networking organization BNI. BNI was founded in 1985, the organization now has over 9,400 […]

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Break Free B2B Marketing: Julie Brown of Johnson Controls on Proving the EBIT of Your Marketing

Break Free B2B Marketing: Julie Brown of Johnson Controls on Proving the EBIT of Your Marketing

For decades, marketers have measured success differently than the rest of the organization. We raise awareness, increase share of voice, generate impressions, deliver MQLs to sales.  Meanwhile, the success of the business itself is measured in….well, money. Revenue. Earnings before interest and taxes (EBIT).  But this disparity is changing as marketers are becoming more data-driven […]

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