Facebook says it will prioritize original reporting and ‘transparent authorship’ in the News Feed

Facebook announced this morning that stories with original reporting will get a boost in the News Feed, while publications that don’t clearly credit their editorial staff will be demoted. The change comes as a number of high-profile companies have said that they will pull their advertising from Facebook as part of the #StopHateforProfit campaign, organized […]

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Is Entrepreneurship in Your DNA?

Is Entrepreneurship in Your DNA?

Is Entrepreneurship in Your DNA? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Sydni Craig-Hart In this episode of the Duct Tape Marketing Podcast, I interview Sydni Craig-Hart CEO and Co-Founder of Smart Simple Marketing, an award-winning content marketing consultancy. Smart Simple Marketing helps B2SMB marketing professionals gain market share, […]

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Why Content Marketing is More Important Than Ever for B2B Brands

Why Content Marketing is More Important Than Ever for B2B Brands

In his recently published eBook, Corona Marketing, Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a devastating financial crisis was beginning to unfold in the United States.  “At the time, we believed things couldn’t have been bleaker,” Pulizzi writes. “Looking back though, […]

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