Daily ArchivesJune 29, 2020 - Host2.us

So, you’ve written a book. Now, you’ll probably want to get people to read it—which is easier said than done, especially when we’re in the middle of a global pandemic. At a time when many brick-and-mortar bookstores are shuttered and there’s nobody to explore the aisles, helping potential readers discover your books can be tricky.  […]

The chances are high that your audience across your various channels is diverse and made up of people with different needs, different values, different constraints, and more. That’s why smart marketers develop marketing personas to help them better cater to the various groups of people that their brand attracts.  However, sometimes one or more small […]

Personal leadership is at the core of my new project, StoryLeader™. My premise is that in a world where effective leadership is more of a team sport, great leaders are the kind who work to develop their teams with good leadership qualities of their own. Let’s talk about which leadership attributes will help the most, […]

In this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Mark Traphagen from SEO Clarity. We discussed Schema Markup for Websites, as well as Schema Markup and On Page SEO tools. Tools mentioned include SEO Clarity’s Schema.Dev Chrome Plugin, SEO Clarity Essentials, and SEO Clarity’s Spark Chrome Plugin. You can listen […]

Two big new pieces of news today from the ongoing battle between social media and politics. Both Twitch and Reddit have made moves against political content, citing violations of terms of service. Twitch confirmed today that it has temporarily suspended the president’s account. “Hateful conduct is not allowed on Twitch,” a spokesperson for the streaming […]

Recruiting software is the modern way to source and hire top-level talent. These tools help businesses, hiring managers, HR teams, and staffing firms streamline the recruiting process. Without recruiting software, you’re forced to complete extra steps, which is inefficient. You’ll have to manually post open positions on multiple job boards. Then you’ll have to schedule […]

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Alternative media plan considerations for businesses participating in #StopHateForProfit. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Without question, the COVID-19 pandemic has had an impact on the B2B world with companies generally reducing marketing budgets. At the same time, many B2B companies are maintaining or increasing marketing spend as we’ve seen with most of our clients at TopRank Marketing. While there has generally been a shift from explicit sales/push marketing content […]