6 Reasons Being in Gmail’s Promotions Tab Is a Good Thing

6 Reasons Being in Gmail’s Promotions Tab Is a Good Thing

Marketers have been concerned about their promotional emails landing in Gmail’s Promotions tab since Google launched Tabs in 2013. Back then, the concern was almost a hysteria, with rampant fears of Tabs causing a crash in email engagement and email revenues.  Thankfully, concerns have cooled, with marketers seeing little to no bottom line impact from […]

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Houseparty reports 50M sign-ups in past month amid COVID-19 lockdowns

Houseparty reports 50M sign-ups in past month amid COVID-19 lockdowns

Houseparty, the popular video chat application acquired by Fortnite maker Epic Games in 2019, has seen massive growth due to the COVID-19 pandemic. With government lockdowns keeping people from being able to visit friends and other loved ones in person, consumer demand for video chat apps has skyrocketed. This has resulted in the video conferencing […]

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SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers

SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers

Why do B2B marketers need SEO? For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms. SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with […]

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10 Tips for Better SEO

10 Tips for Better SEO

This article originally appeared on SmarterCX as 10 SEO Tips to Implement in 2020. The world of SEO, or Search Engine Optimization, is ever-changing — and can be somewhat mysterious. As Google and other search engines evolve their algorithms and implement nuances, such as Google’s introduction of BERT, and consumer behaviors evolve from mobile search to voice search and beyond, marketers […]

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