Markies Spotlight: Arpine Babloyan of Verndale

Markies Spotlight: Arpine Babloyan of Verndale

Meet the Markies is a series that shines a spotlight on the individuals behind Markie-winning teams. This week's Meet the Markies features Arpine Babloyan, Director of Acquisition Marketing for Verndale. Tell us about your current role: I am the Director of Acquisition Marketing for Verndale, responsible for demand generation and supporting our New Business Sales team. I […]

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Twitter will remove dubious 5G tweets ‘that could potentially cause harm’

Twitter will remove dubious 5G tweets ‘that could potentially cause harm’

Ever since it first started rolling out, 5G skeptics have attempted to link the next-gen cellular technology to all manner of health issues. Most recently, it’s become an easy scapegoat for the global COVID-19 pandemic, given the rapid rise of both. Conspiracy theories have gained such a foothold that vigilantes have taken matters into their […]

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13 Ways B2B Influencer Marketing Offers Brands an Ideal Alternative to the Benefits of Physical Events

13 Ways B2B Influencer Marketing Offers Brands an Ideal Alternative to the Benefits of Physical Events

B2B influencer marketing is an ideal way for brands to drive digital conversations during the global health crisis, and we have 13 ways influencers can virtually deliver many of the benefits that have been lost due to postponed or cancelled real-world events. With 45 percent of consumers spending more time on social media and 95 […]

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